How do you easily define an idea so abstract, it requires a Ted Talk to explain it.
Here is a link to a very ‘Teddy’ Talk on the subject.
What Does It Even Mean?
Digital Transformation, It’s like saying you work in the in the ‘monetary acquisition” industry. The words make sense but put them together in a sentance? Yea, Good luck with that. I mean, what the hell does it even mean? The whole concept is fascinating to me.
If you don’t know what a digital transformation is, read on. You need to know what it is, so you can do it, so your company doesn’t fail.
Let me say that again: The odds are: You will fail at digital transformation if you attempt it yourself. Whats worse is those who fail to transform their business will eventually have to close their doors. This is a very tumultuous time to be in business right now. There has also never been a better time to be in business.
If you do know what a digital transformation is, you should read on too, You might disagree with my definition, in which case I’d like to know what I am missing. (find me on Linkedin) Here is what I have found from a lot of research.
Lets start by defining of what DT (digital transformation ) is not. DT isn’t an app, or website, it’s not about more tweets, Facebook pages, more devops, or cloud computing. It’s none of that. What I have come to understand is the “digital’ in this context has nothing to do with technology at all.
The word “digital “in “digital transformation” is a synonym used to describe the increasingly rapid rate of change to society brought on by the viral adoption of technologies.
Can you think of one aspect of out life that hasn’t been made drastically different through technology. How much has life changed in the last 10 years? 20 years? Look at the magnitude of change in the way we do business. Most companies think a DT is about digitizing existing products or services. They then pat themselves on the back, thinking job well done, They have no clue they completely missed the point. Don’t make this mistake because they also have no clue what a failure in this space means in the long term.
The rate of change itself is changing. This places tremendous stress on business and innovators. The entire ecosystem in which we consume goods and services is science fiction if you stop and think about it. We buy digital products, with digital money. We don’t really own what we buy, and we can only use it inside a magic box. This box is a portal to an entire world that doesn’t really exist. Yet most of us spend most of our lives there. How are you going to capitalize on this? We can help you you figure that out. Email me and lets start a conversation:
We have established what DT is not. Next week we will talk about what DT is.
If a digital transformation isn’t at the top of your priority list, we need to talk.